Ford seeks to develop "the car that cares."

Thursday, January 12, 2012

From PhysOrg.com:  Ford, Microsoft Corp. and Healthrageous are researching how connected devices can help people monitor and maintain health and wellness.
"According to a study conducted by Pew Research:

• 93 percent said they seek out online health information because it's convenient - they want to get information on their own timetable, not the doctor's.
• 83 percent said it's because they can get more information from the Web than they can get from their own doctor.
• 80 percent said getting this information privately is important to them.

"As people spend more time in their cars, the ability to manage health and wellness on the go becomes more important. There are several reasons why the automobile is an ideal platform for research and development in this area:

• It's convenient and private.
• It facilitates personalized access to the information, products and services people need.
• And it's a logical place for them to manage their health while they are more often stuck in traffic.

"The goal is to figure out how to extend health management into the personal vehicle in a nonintrusive fashion. The prototype system was designed by BlueMetal Architects."

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