Rock Health: "The Entrepreneur's Guide to Hospital Partnerships"

The Entrepreneur's Guide to Hospital Partnerships by @Rock_Health from Rock Health

7:52 AM

Health Systems Have Been Slow To Innovate...

And Canada's 'My Healthcare Innovation' hopes to bend the innovation curve upward.

"My Healthcare Innovation is a spin-off of the Innovation Cell, a non-profit think tank at the University of Toronto. Incubated since 2009, MHI is a private and secure global platform configured specifically for healthcare workers to more effectively collaborate and share timely, locally relevant solutions. "

[...]

"Health systems have been very slow to innovate and we under-realize our return from our investment in medical research and human resources. What we need is a health system that can distill and articulate its high priority problems, share them to the innovation community (internally and externally), reward innovators and facilitate rapid implementation of "disruptive" technologies. HTX is interested in My Healthcare Innovation as a way of creating and interconnecting communities of interest to share problems and best practices, while maintaining a safe and secure environment for frank discussion," said John Soloninka, CEO of the Health Technology Exchange.

Read more: http://www.digitaljournal.com/pr/480752#ixzz1dDb9P7CH

7:52 AM

Hospital Marketers: TIme To Own the Growth Agenda

Hospitals' salad days are over, at least if you believe the breathless headlines.  Gone are the days when business models could be built simply by chasing Medicare's hot reimbursement du jour. 

Unfortunately, more than business models were built on such crabbed thinking. Where Medicare led, capital structures, facilities, strategic thinking, indeed the very definition of 'success' were sure to follow. 

And follow they did. Massive was the party. Crushing are the debt loads and mediocre the results. Naturally a pounding hangover ensues, though the remedy - perhaps a 'rescuing'  full-asset merger - is neither quick nor painless.

(Example: Elmhurst Memorial Healthcare's dalliance with Northwestern Memorial HealthCare.  “I think having that new facility is going to be a real challenge for (Elmhurst)  financially,” says my friend Brian Sanderson, a partner at Oak Brook-based accounting firm Crowe Horwath LLP) 

"We've nothing left to cut!" is the common refrain - common, predictable and mostly untrue. Still, organizations make their own reality and, if you believe you're out of ideas, you are. 

So might I suggest it's time to GROW? And by growth, I don't mean (say it quickly so it blurs together) "Let's grow Orth-onc-diac!" Like every other hospital on the planet. No, that party's long over.   Incremental value lies in completely new directions. 

New directions begging for someone to reframe, to call 'time-out' on the B.S. of "I don't have to outrun the bear, I just have to outrun you!"  Someone to innovate and incubate new generations of business models.  Someone to OWN THE GROWTH AGENDA.  Why not you? 

Time for idea-driven marketers to leave the past behind and take a big step forward.

(Connect with me on Linkedin.) 

10:52 AM