Seth Godin: "If Committees Told the Truth."

Saturday, October 29, 2011

That truth would be:

"Hi, we're here to take your project to places you didn't imagine.

With us on board, your project will now take three times as long.

It will cost five times as much.

And we will compromise the art and the vision out of it, we will make it reasonable and safe and boring."

Or as I always say, committees are where ideas go to die.